Friday, September 19, 2008

Peter Drucker on Marketing


Jack Trout is a major thinker in the area of marketing strategy and spouts some good stuff in this article on Forbes.com, although he does wander a bit.

Jack starts with Drucker’s conception of marketing and tries to explain how to generate marketing success. I have tried to distill his four steps down into simpler terms below, and have also included Drucker’s quote, for if you remember just one thing from this article, it should be Drucker’s words.

1. Understand your competitors and your positioning relative to them in the customer’s minds
2. Develop a differentiated value proposition
3. Have a compelling argument based on direct comparisons with competitors
4. Do some good marketing

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." -Peter Drucker

Obama Suddenly Panicked After Gazing Too Far Into Future



Its from the Onion, and is damn funny.

MADISON, WI—Sen. Barack Obama (D-IL) fell deathly silent in the middle of a speech on education before the Wisconsin Teachers Union Tuesday, his failure of words reportedly a result of the Democratic nominee's forward-looking tendencies suddenly bringing him a harrowing glimpse of a future world shaped by madness and horror. " click through to read the rest

Is the semantic web really the next big thing?

I really hate the web 2.0 et al terminology because it doesn't mean anything, and in general I'm not much for bullshit terms.

However, I am very interested in the future direction of the Internet, and recently found an interesting article on this topic from Forbes talking about what the author calls Web 3.0.

In Web 3.0: What's Next After What's Next the author makes his pitch, primarily about the semantic web, and I'm sure that it will lead to a number of speaking engagements for him.

Its an interesting read and a good conversation starter, although I’m not sold that the author has much of a clue about what the future of the web holds.

There is little discussion of ubiquitous or mobile computing for example, but he does dive a bit into software as a service and cloud computing. The author seems to have planted his flag firmly on the top of mount "semantic web", and waxes semi-eloquent on the topic for a number of pages.

I do believe that benefit will be derived from some of the approaches grouped under the semantic web topic, but that they will be felt most in areas where someone has the power to drive compliance with standards. Some of the arguments sound a bit like the next wave of "EDI will change the world" which then became "XML will change the world.

Additionally, some of the concepts fall prey to the dismal science's core tenet - humans are self-interested. People are not altruistic (if you think so, lets talk about utility), therefore they will do things that benefit themselves to the detriment of others.

In this particular context, they will abuse definitions of objects, global taxonomies, and anything else they see fit, unless someone has the power to stop them, or at least make them feel a little pain. This implies also that someone spends time and money monitoring and ensuring compliance, which given the scale of the web, is more than just an enormous undertaking.

So, I'm not so sure that the semantic web will truly change the world, but it is more likely than not that we will continue our steady advance towards SkyNet, at which point we will all either die or spend our days fighting cybernetic terminators. :)

Tuesday, September 16, 2008

Why rednecks may rule the world


Great stuff from the BBC, a snippet is below, you'll have to click through to the BBC for the rest.

By Joe Bageant
Author of Deerhunting With Jesus

During this US election cycle we are hearing a lot from the pundits and candidates about "heartland voters," and "white working class voters."

What they are talking about are rednecks. But in their political correctness, media types cannot bring themselves to utter the word "redneck." So I'll say it for them: redneck-redneck-redneck-redneck.

The fact is that we American rednecks embrace the term in a sort of proud defiance. To us, the term redneck indicates a culture we were born in and enjoy. So I find it very interesting that politically correct people have taken it upon themselves to protect us from what has come to be one of our own warm and light hearted terms for one another.

On the other hand, I can quite imagine their concern, given what's at stake in the upcoming election. We represent at least a third of all voters and no US president has ever been elected without our support.

Consequently, rednecks have never had so many friends or so much attention as in 2008. Contrary to the stereotype, we are not all tobacco chewing, guffawing Southerners, but are scattered from coast to coast. Over 50% of us live in the "cultural south", which is to say places with white Southern Scots-Irish values - redneck ...

Click here for the rest of the article

Artificial Super Muscles



Researchers have developed methods for creating nanotube reinforced composites which hold the possibility of one day being used as artificial muscle or skin.

Original research paper is here.

Friday, September 12, 2008

Bolo Tanks in the Near Future?

Next Big Future has a great article on how to a build a Bolo tank out of technology that is either available or relatively near term, with some interesting results.

My vote is on the hovercraft.

Thursday, August 28, 2008

Super Soldier Program

Maybe we can join the military when we turn 70 and get rejuvenated, like in Old Man's War.

We are investing billions into a super soldier program, which is seeking to achieve transhumanism within a few decades. Gene therapy also holds some great promise to enable average people to gain the ability to perform at or above human maximum.

Sunday, August 17, 2008

Augmented Reality

Imagine a world that can be overlayed on the existing reality - the possibilities are nearly endless.

Augmented Reality from Wikipedia

Augmented Reality discussion

Friday, August 8, 2008

Everybody Dies!

Continuing in the vein of global catastrophic risk, here a list of top 10 world ending disasters, apparently written by some guy who didn't want his name associated with it.

Will Robots Replace Humans?

Video from HowStuffWorks with a phd from Georgia Tech, basically stating that we are just emerging from the infancy of robotics to the toddler stage and that huge advances will come in the reasonably near future.

Monday, August 4, 2008

Material that is 200 Times Stronger than Steel!


Graphene is a single layer of carbon atoms attached to each other in a honeycomb pattern.

According to Columbia Professor James Hone, “It would take an elephant, balanced on a pencil, to break through a sheet of graphene the thickness of Saran Wrap.” It is approximately 200 times stronger than steel and is the strongest material know to man at this moment.

This is a true sci-fi material that has the potential for all sorts of real world applications, assuming that scientists can find a way to actually manufacture it at sizes greater than the microscopic.

A story about graphene-enhanced plastics can be found here.
, and a Next Big Future post about Graphene is here.

Tuesday, July 15, 2008

Global Catastrophic Risks Conference

It won't be the Dark Overlord of the Universe, or Galactus, Y2K or even rap music that will wipe out life as we know it. No, it's most likely that we will do ourselves in as a race with our own technology. A group of "experts" (not sure how one can be an expert on this topic) got together in London had some interesting discussions and was reported by CNN.

LONDON, England (CNN) -- A group of experts from around the world will Thursday hold a first of its kind conference on global catastrophic risks.

Some experts say humans will merge with machines before the end of this century.
They will discuss what should be done to prevent these risks from becoming realities that could lead to the end of human life on earth as we know it.
Speakers at the four-day event at Oxford University in Britain will talk about topics including nuclear terrorism and what to do if a large asteroid were to be on a collision course with our planet.

On the final day of the Global Catastrophic Risk Conference experts will focus on what could be the unintended consequences of new technologies, such as superintelligent machines that, if ill-conceived, might cause the demise of Homo sapiens.
"Any entity which is radically smarter than human beings would also be very powerful," said Dr. Nick Bostrom, director of Oxford's Future of Humanity Institute, host of the symposium. "If we get something wrong, you could imagine the consequences would involve the extinction of the human species."

Bostrom is a philosopher and a leading thinker of transhumanism -- a movement that advocates not only the study of the potential threats and promises that future technologies could pose to human life but also the ways in which emergent technologies could be used to make the very act of living better.

"We want to preserve the best of what it is to be human and maybe even amplify that," Bostrom told CNN. Transhumanists, according to Bostrom, anticipate a coming era where biotechnology, molecular nanotechnologies, artificial intelligence and other new types of cognitive tools will be used to amplify our intellectual capacity, improve our physical capabilities and even enhance our emotional well-being.

The end result would be a new form of "posthuman" life with beings that possess qualities and skills so exceedingly advanced they no longer can be classified simply as humans.
"We will begin to use science and technology not just to manage the world around us but to manage our own human biology as well," Bostrom told CNN. "The changes will be faster and more profound than the very, very slow changes that would occur over tens of thousands of years as a result of natural selection and biological evolution."
Bostrom declined to try to predict an exact time frame when this revolutionary biotechnological metamorphosis might occur. "Maybe it will take eight years or 200 years," he said. "It is very hard to predict."

Other experts are already getting ready for what they say could be a radical transformation of the human race in as little as two decades.
"This will happen faster than people realize," said Dr. Ray Kurzweil, an inventor and futurist who calculates technology trends using what he calls the law of accelerating returns, a mathematical concept that measures the exponential growth of technological evolution.
In the 1980s Kurzweil predicted that a tiny handheld device would be invented sometime early in the 21st century allowing blind people to read documents from anywhere at anytime -- earlier this year such a device was publicly unveiled. He also anticipated the explosive growth of the Internet in the 1990s.
Now Kurzweil is predicting the impending arrival of something called the Singularity, which he defines in his book on the subject as "the culmination of the merger of our biological thinking and existence with our technology, resulting in a world that is still human but that transcends our biological roots."
"There will be no distinction, post-Singularity, between human and machine or between physical and virtual reality," he writes.

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Singularity will approach at an accelerating rate as human-created technologies become exponentially smaller and increasingly powerful and as fields such as biology and medicine are understood more and more in terms of information processes that can be simulated with computers.
By the 2030s, Kurzweil tells CNN, humans will become more non-biological than biological, capable of uploading our minds onto the Internet, living in various virtual worlds and even avoiding aging and evading death.
In the 2040s, Kurzweil predicts non-biological intelligence will be billions of times better than the biological intelligence humans have today, possibly rendering our present brains as obsolete.
"Our brains are a million times slower than electronics," said Kurzweil. "We will increasingly become software entities if you go out enough decades."
This movement towards the merger of man and machine, according to Kurzweil, is already starting to happen and is most visible in the field of biotechnology.
As scientists gain deeper insights into the genetic processes that underlie life, they are able to effectively reprogram human biology through the development of new forms of gene therapies and medications capable of turning on or off enzymes and RNA interference, or gene silencing.
"Biology and health and medicine used to be hit or miss," said Kurzweil. "It wasn't based on any coherent theory about how it works."
The emerging biotechnology revolution will lead to at least a thousand new drugs that could do anything from slow down the process of aging to reverse the onset of diseases, like heart disease and cancer, Kurzweil said.
By 2020, Kurzweil predicts a second revolution in the area of nanotechnology. According to his calculations, it is already showing signs of exponential growth as scientists begin test first generation nanobots that can cure Type 1 diabetes in rats or heal spinal cord injuries in mice.
One scientist is developing something called a respirocyte -- a robotic red blood cell that, if injected into the bloodstream, would allow humans to do an Olympic sprint for 15 minutes without taking a breath or sit at the bottom of a swimming pool for hours at a time.
Other researchers are developing nanoparticles that can locate tumors and one day possibly even eradicate them.
And some Parkinson's patients now have pea-sized computers implanted in their brains that replace neurons destroyed by the disease -- new software can be downloaded to the mini computers from outside the human body.
"Nanotechnology will not just be used to reprogram but to transcend biology and go beyond its limitations by merging with non-biological systems," Kurzweil told CNN. "If we rebuild biological systems with nanotechnology, we can go beyond its limits."
The final revolution leading to the advent of Singularity will be the creation of artificial intelligence, or superintelligence, which, according to Kurzweil, could be capable of solving many of our biggest threats, like environmental destruction, poverty and disease.
"A more intelligent process will inherently outcompete one that is less intelligent, making intelligence the most powerful force in the universe," writes Kurzweil.
Yet the invention of so many high-powered technologies and the possibility of merging these new technologies with humans may pose both peril and promise for the future of mankind.
"I think there are grave dangers," said Kurzweil. "Technology has always been a double-edged sword."

Respirocytes: A Mechanical Articificial Red Blood Cell

Respirocytes are hypothetical robotic red blood cells that, if injected into the bloodstream, would allow humans to do an Olympic sprint for 15 minutes without taking a breath or sit at the bottom of a swimming pool for hours at a time.
Abstract: Molecular manufacturing promises precise control of matter at the atomic and molecular level, allowing the construction of micron-scale machines comprised of nanometer-scale components. Medical nanomachines will be among the earliest applications. The artificial red blood cell or "respirocyte" proposed here is a bloodborne spherical 1-micron diamondoid 1000-atm pressure vessel with active pumping powered by endogenous serum glucose, able to deliver 236 times more oxygen to the tissues per unit volume than natural red cells and to manage carbonic acidity. An onboard nanocomputer and numerous chemical and pressure sensors enable complex device behaviors remotely reprogrammable by the physician via externally applied acoustic signals. Primary applications will include transfusable blood substitution; partial treatment for anemia, perinatal/neonatal and lung disorders; enhancement of cardiovascular/neurovascular procedures, tumor therapies and diagnostics; prevention of asphyxia; artificial breathing; and a variety of sports, veterinary, battlefield and other uses.

Tuesday, April 29, 2008

Walking robot video

Check out this video of a robot that can walk in deep snow, ice, steep hills, etc. If a method to power it for long periods of time can be developed, I could see these things following soldiers around carrying extra ammo, etc. Add some camera's and a weapon mount, and it could be used as an armed scout.

Monday, April 28, 2008

Battle Robots


Noah Schachtman from Wired writes a very interesting story about a Defense Department robot acquisition program that led to some underhanded activity.

Thursday, April 24, 2008

How much does US Airways suck?

This is difficult to quantify, but I can give a subjective account of their degree of suckitude. This happened back in March, but I am still pissed.

I was in New Hampshire with 2 colleagues participating in and leading portions of a fairly large meeting/seminar. This was on Good Friday (who scheduled that?) and I received a message from my travel agent about 3:00 that my 5:00 flight out of Manchester was cancelled.

I called US Air and waited on the phone for 10 minutes, finally got through to a human, and was immediately disconnected. At this point, I was cursing phone ACD systems, but wasn't overly teed-off at US Air. I call back, wait another 10 minutes, and finally get through to someone.

This person's native language clearly wasn't English, and I don't think that you could even say that her 2nd language was English as she couldn't understand anything that I said, and could barely utter a handful of English terms herself.

Every single time I said something, she would say "hold please", put me on hold, and then make me wait anywhere from 30 seconds to 2 minutes. After about 4 or 5 times of this crap, she finally told me very clearly that she couldn't help me any further because I had a "paper ticket".

I told her that not only did I not have a paper ticket, that I haven't had a paper ticket in many years and didn't know what the heck she was talking about. Her immediate response was "hold please".

She came back a minute two later and repeated her previous assurance about my alleged paper ticket. I insisted that I indeed did not have a paper ticket, and as a result received the dreaded "hold please".

By this time I was fuming. Fortunately for me, our travel agent had been busy actually trying to help us (actual customer service) and called my colleague back. She said that US Airways had booked us for a return trip the following Tuesday!

She changed the flight to the following day from Boston instead of Manchester, which began another ordeal. That flight also ending up being cancelled as well for mechanical reasons, and we ended up flying to DFW and renting a car.

I arrived home finally at 3:30 AM Easter morning, about a 1 1/2 days late.

This is clearly a business that has lost its way, and needs to be closed or taken over by a more competent organization.

Government's War on the Internet

Randall Rothenberg writes an interesting piece that is publsished on the Interactive Adverstising Bureau's website as "Governments's War on the Web" and in somewhat different form for a much broader audience at the Huffington Post as "War against the Web".

This is well worth reading, a snippet is below:

"With barely an acknowledgement of the myriad ways in which the Internet has revolutionized economic development, information access, and communications diversity, an increasingly organized coalition of anti-business groups is mobilizing to get the Government to shut it down.
And the scary thing is: They are succeeding. I’ve detailed this “break-the-Web” effort in an article in yesterday’s Huffington Post. I urge you to print it out, circulate it, and oppose the forces that would force you under. (More on that later.)"

Monday, April 21, 2008

Internet's effect on transaction costs and the size of firms

Below is a snip from a very interesting article in Wikipedia regarding Coase's Theorem, which describes the economic efficiency of an economic allocation or outcome in the presence of externalities.

The theorem states that when trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient outcome regardless of the initial allocation of property rights. In practice, obstacles to bargaining or poorly defined property rights can prevent Coasian bargaining.

A key point when applied in the Internet age

This is one of the reasons why, in the past, companies used to grow more and more: it was better to make something in house since the cost of the transaction to buy it was high.

In the internet era, Coase's theorem became even more up to date, but under a slightly different version. The concept is the same, but the way of reading it is the opposite. We could say: "the size of a company will decrease until the cost of doing something inside the company will be lower than doing it outside".

In other words, since in the internet era the cost of the transactions became very small, as a consequence, the size of the companies is decreasing. An example of this phenomenon is the increasing pace of the outsourcing and off-shoring businesses

Monday, March 31, 2008

Collapsible Glock - Pretty Cool


Thanks to L. Scott Rubin for link to the Magpul FMG9

Monday, March 24, 2008

10 Emerging Technologies That Will Change Your World

From MIT's Technology Review:

Technology Review unveils its annual selection of hot new technologies about to affect our lives in revolutionary ways-and profiles the innovators behind them.

With new technologies constantly being invented in universities and companies across the globe, guessing which ones will transform computing, medicine, communication, and our energy infrastructure is always a challenge. Nonetheless, Technology Review's editors are willing to bet that the 10 emerging technologies highlighted in this special package will affect our lives and work in revolutionary ways-whether next year or next decade. For each, we've identified a researcher whose ideas and efforts both epitomize and reinvent his or her field. The following snapshots of the innovators and their work provide a glimpse of the future these evolving technologies may provide.

10 Emerging Technologies That Will Change Your World:
Universal Translation
Synthetic Biology
Nanowires
T-Rays
Distributed Storage
RNAi Interference
Power Grid Control
Microfluidic Optical Fibers
Bayesiam Machine Learning